Top 5 reasons you should use professional marketing translators instead of Google Translate for your marketing materials.
Multilingual Solutions is the world’s leading provider of professional translation services for marketing. We have over 20 years of experience in translating marketing materials, so we know exactly what to look for when it comes to your brand and its message. Our team has translated everything from websites and social media posts to product packaging and technical manuals and more. No matter how big or small your project is, our dedicated translators will work with you every step of the way to ensure that your message gets across clearly and effectively in any language.
In this article we will look at the benefits of hiring a marketing translator for your marketing materials and why you should use professional marketing translators instead of software to translate into other languages.
Wether you’re an owner or manager at a small, medium, or large business, there are many time consuming tasks that need completing and one thing which is often overlooked is translating marketing material like websites and social media posts into different languages. While there are several reasons as to why this task falls lower down on the list of priorities, below we outline five reasons as to why it would be better for your business if you used professionals rather than relying on Google Translate.
1. The first reason is that marketing translation services are an investment in your company’s future.
It may not be something you can financially justify at the moment, but if it gets your business noticed by a new market, then it will make sense to invest more money into marketing translations down the line when you get bigger and have more resources.
2. The second reason is that marketing translation services often provide better quality than automated tools like Google Translate.
Software translations rely on algorithms, but there are so many factors which could either improve or reduce the accuracy of whichever language you decide to translate into. Professional marketing translators have been trained to understand these factors, and as a result they will be able to produce better marketing materials than an automated translation tool which does not take into consideration the subtleties of language.
Using translation software is prone to error because it does not understand the sentiment or intention of the marketing message when read by people in different cultures.
Human translators can understand all the cultural references behind marketing collateral and make sure they don’t cause offense in other cultures where such content might be misunderstood or taken out of context . A marketing message that has been poorly translated through any automated system may not even make sense to the audience.
Human marketing translators know how to use marketing jargon correctly, while automated machine translations often get these marketing terms wrong . Marketing messages must be carefully crafted and human translators understand this better than any software program ever will.
3. The third reason you should consider marketing translation services is that it could help you reach a wider audience with your business marketing campaigns.
This may sound like a simple benefit but its one thing many businesses of all sizes often forget about when deciding whether or not to invest in marketing translations is that there are hundreds if not thousands of people who do not speak your native tongue even though you think everyone else on this planet speaks your language. marketing translation service could help you reach these people and expand your business, but if marketing translations are not an option for you because of cost or other reasons then keep in mind the risks of marketing translated materials done incorrectly by automated machines before making a final decision.
4. The fourth reason is that marketing translators often know more than just one language.
There are many professional marketers who only translate into their native tongue simply because they do not want to invest the extra time it takes to learn another language well enough so that they can become proficient at translating between two foreign languages. This means there might be times when marketing translators are not available, and if your marketing department is left to their own devices then they might just end up using Google Translate without realizing the limitations of this automated translation software.
Online translation tools are not particularly good at conveying cultural references either . For example, if you’re marketing to a Chinese audience, you should know that it’s considered extremely bad manners to use the number four because it sounds similar to the word for death.
Human marketing translators can take into account all of these factors and more when they provide marketing translation services . They understand how important your marketing messages are and will ensure that they are carried across accurately and with the right nuances in tact.
5.The fifth reason is that marketing translation services could be more cost effective for business owners and marketing managers who do not have much money to spare.
Outsourcing your marketing material has many benefits associated with it which you should take into consideration before making a final decision about whether or not it would be beneficial for your company, but one thing we always advise first off when considering outsourcing work like marketing translations is to look at the cost benefit analysis and see if marketing translations will save your business money in the long run. Marketing translation service could be a great way for businesses who are on a budget or just starting out with translations, but it all depends on what you expect from marketing translations.
You can trust us with all aspects of your localization needs – whether it’s website content, software documentation or even video subtitles – because we understand how important it is that you get the results you want on time and within budget. And if there are ever any questions about terminology or style guidelines, our experienced account managers are always happy to help out! We also offer free consultations where we can discuss all aspects of your project before getting started so that everyone involved knows exactly what they need to do throughout the process. That way, there won’t be any surprises along the way which could potentially affect deadlines or budgets!
Action: Contact us today at 1 (800) 815-1964 for more information about our services!