Tag: branding

Transcreation of Product Copy for the French Canadian Market: A Case Study

Today we’re going to talk about something really exciting: Office supplies. I’ve lost you. And I don’t blame you. Office supplies are not, on their own, very interesting. The market seems saturated with ballpoint pen options and sticky note systems, all virtually indistinguishable from each other at first glance. This is where a good creative … Continued

Beyond Translation: How Transcreation Elevates Global Branding

Quick: Tell me everything that makes you unique, and why I should care. That’s a tall order in any context. Introduce a language or cultural barrier between the speaker and the listener, and the challenge increases exponentially. In the international business realm, all too often marketing teams spend months developing comprehensive brand campaigns to share … Continued