Tag: bilingual collateral

Transcreation of Product Copy for the French Canadian Market: A Case Study

Today we’re going to talk about something really exciting: Office supplies. I’ve lost you. And I don’t blame you. Office supplies are not, on their own, very interesting. The market seems saturated with ballpoint pen options and sticky note systems, all virtually indistinguishable from each other at first glance. This is where a good creative … Continued